如何用心智圖來做SWOT分析
原文：
How to do a SWOT analysis using a mind map
Oct 15th, 2008 | By Chuck Frey | Category: Tips & Techniques
『
SWOT分析』是一個非常普遍的商業計畫工具，用來分辦一個企業的強勢Srengths、弱點Weekiness、機會Opportunities和面臨的威脅Threats，這就是它名稱的由來。用「心智圖」可說是一個了不起的工具來進行這種分析，因為它可以在一個緊湊的空間裡獲取大量的資訊，還可以讓您看到不同資訊之間的連接關係。
附圖是由Michael Deutch 利用 Mindjet 所做的SWOT分析，圖檔位於
BiggerPlate.com 網站，一個分享MindManager心智圖的線上社群。由Michael所組構的的心智圖上，我們可以學習到很多東西（請點擊圖片，查看放大版本）：
1 、在四項展開的領域---強點，弱點，機會和威脅---是個別放在主要分支上。
2 、 下一步，每個用來描述組織的當前形勢的項目，如同一個個"元素"條列於分支主題上。如果您想記錄更多的細節，可以用"文字備註"來記住，就像Michael 的圖上在“threats-increased competition/new innovations.”這個主題下所做的註解一樣。
3 、Michael利用“導引便利貼(guide-post)”的問題提示來作為SWOT心智圖的模板，以幫助他儘可能完全地在心智圖上的每一區塊上進行"長肉"(填上內容)。請注意他是如何地變化這些“導引便利貼(guide-post)”分支主題的格式，用六角形狀和不同的背景顏色，使他們顯得很突出。
4 、Michael還利用對白框(Call-out)的主題形式來引起注意，並強調特別的主題，以及關連線所連到的相關主題上。 (註：如同XMIND可以使用"標籤")
5 、用數據佐證---此例中有二個表格---被納入圖中，提供寶貴的佐證數據。同時注意有幾個主題已經轉換為"任務"形式，並用完成百分比的圖標來顯示。
簡而言之，此心智圖傳達了豐富的資訊，呈現了高度清楚的形式----比一份15-20頁的單行文件更為實用！
如果你是一個MindManager使用者，可從BiggerPlate.com下載此文件(MindManager 檔案 .mmap) 。您可以輕鬆地修剪Michael的心智圖成為四個主要主題加上“導引便利貼(guide-post)”，就可利用它作為自己的SWOT分析的模板了。
原文：
引用:
A SWOT analysis is a popular business planning tool that is used to determine an organization’s current Strengths, Weaknesses,Opportunities and the Threats it faces - hence the SWOT moniker. A mindmap is a terrific tool to perform this type of analysis, because it can capture so much information in a compact space. It also enables you to see connections between disparate pieces of information.
The SWOT analysis above was created by Michael Deutch at Mindjet, and it is located on BiggerPlate.com, an online community for sharing MindManager maps. There is much we can learn by taking a look at how Michael has structured his map (Please click on the image to view a larger version of it):
1. Each of the four areas of inquiry - strengths, weaknesses, opportunities and threats - are placed on a main branch.
2. Next, items that describe your organization’s current situation for that element are listed in sub-topics. If you have more details that you want to record, those can be captured in notes, as Michael has done under “threats-increased competition/new innovations.”
3. Michael uses “guide post” questions as part of his SWOT template map to help him to flesh out each part of the map as completely as possible. Note how he has formatted each of these “guide post”sub-topics in a hexagonal shape and a different background color, to make them stand out.
4. Michael also makes use of call-out topics to draw attention and emphasis to specific topics, and relationship lines to connect related topics.
5. Supporting data - in this case, two spreadsheet ranges - are incorporated into the map to provide valuable supporting data. Note also how several other topics have been converted into tasks, and contain icons depicting percentage of completion.
In short, this map communicates a wealth of information with a high degree of clarity - in a much more usable form than a 15-20 page, single-spaced document!
If you are a MindManager user and download this file from BiggerPlate.com as a MindManager .mmap file, you can easily trim Michael’s map down to the four main topics and guide post questions, and use them as a template for your own SWOT analysis.
